Annual Report and Accounts for the year ended 31 December 2022
Our Strategy Is Shaped By Four Key Strategic Pillars And Focuses On Three Long – Term Markets
Our Markets
Industrial & Logistics
Residential
Urban Development
Our Segments
Land Promotion
Property investment and Development
Housebuilding
Construction
Key Strategic Pillars
Safety and Environment
Growth
Delivery
People
ROCE between 10 – 15%
Grow capital employed by around £500m
Responsible Business Strategy
Our Medium-term Strategic Objectives & Performance At A Glance
Clear focus
Growth and Delivery Strategic Pillars
KPI
Capital Employed
Aim for 2023
To maintain capital employed growth to over £400m
Medium-Term Target
£500m
Link to Strategic Pillars and Group Risk
Strategic Pillar
KPI
ROCE
Aim for 2023
To be within stated target range
Medium-Term Target
10-15%
Link to Strategic Pillars and Group Risk
Strategic Pillar
KPI
Plot Sales
Aim for 2023
To exceed current five year average
Medium-Term Target
c.3,500 pa
Link to Strategic Pillars and Group Risk
Strategic Pillar
KPI
Development Completions
Aim for 2023
To grow HBD share of completed developments, with committed programme of £240m for 2023
Medium-Term Target
£200m
Link to Strategic Pillars and Group Risk
Strategic Pillar
KPI
Investment Portfolio
Aim for 2023
To maintain progress towards stated target
Medium-Term Target
£150m
Link to Strategic Pillars and Group Risk
Strategic Pillar
KPI
Unit Completions
Aim for 2023
To increase unit completions to 250
Medium-Term Target
c.600 units
Link to Strategic Pillars and Group Risk
Strategic Pillar
KPI
Order Book Secured
Aim for 2023
To secure 65% of 2024 order book by end of year
Medium-Term Target
>65%
Link to Strategic Pillars and Group Risk
Strategic Pillar
Right Approach
People and Safety Strategic Pillars
KPI
Accident Incident Rate
Aim for 2023
To maintain our robust health & safety approach and procedures
Medium-Term Target
>395
Link to Strategic Pillars and Group Risk
Strategic Pillar
KPI
GHG Emission CO2e
Aim for 2023
To empower our people and partners to share knowledge and solutions to reduce GHG emissions
Medium-Term Target
20% reduction
Link to Strategic Pillars and Group Risk
Strategic Pillar
KPI
Employee Net Promoter Score (eNPS)
Aim for 2023
To continue engaging with the Group Employee Forum and address feedback which has arisen from the survey
Medium-Term Target
40 (eNPS)
Link to Strategic Pillars and Group Risk
Strategic Pillar
KPI
L&D Interventions Delivered (per employee)
Aim for 2023
To implement a wide range of training opportunities to support a high performance culture
Medium-Term Target
4 days (per employee)
Link to Strategic Pillars and Group Risk
Strategic Pillar
Key
Group Strategic Priorities
Safety and Environment
Growth
Delivery
People
Risks
1 Safety
2 Environmental & climate change
3 Economic
4 People & culture
5 Funding
6 Cyber
7 Pensions
8 Construction contracts
9 Property assets
10 Property development
11 Land sourcing
12 Land demand
13 Political